The past 12 months have been a blast! We’ve developed a new global brand, expanded our CSR commitments, managed a PR food launch in London, and enjoyed a cheeky selfie with music superstar Sam Ryder! Here are just some of our highlights.
Our brand team delivered a new brand identity, core purpose, and guiding behaviours for a NASDAQ-listed $500M global engineering company. The project involved interviews with employees and customers around the world to inform the new brand, identifying the company's Core Purpose, Areas of Influence and Guiding Behaviours, as well as developing 80 page brand guidelines, a new corporate video, a brand ambassador strategy, and employee and customer engagement strategies.
Account executive Freya achieved a Distinction in her Level Four PR apprenticeship. Her End Point Assessment presentation, focusing on our PR support for Belvoir Castle, was such a success that the PRCA is now using it as an example of good practice with future apprentices.
Our new CSR partnership with the homelessness charity, Framework has seen a sharp increase in the number of press opportunities, with more than 500 brand mentions in six months. We also slept outside to help raise funds and joined the street outreach team on a 5AM walk to support rough sleepers.
We’re proud to work with the UK's largest independent promoter, DHP Family, as they storm ahead winning multiple awards in 2023. We've had a varied and successful year working across festivals, venues, shows and company news, achieving 300 pieces of coverage with a reach of three million, rounding off with a lovely piece with our friends at Left Lion.
Creating a buzz for Splendour is always fun and our PR campaign achieved a total audience reach of over 7.9 million from earned media. We managed the festival’s press office, arranging over 80 artist interviews. Our highlight has got to be Suggs’ backstage interview moments before Madness went on stage.